Flying Colors Foundation
I was approached by the Flying Colors Foundation recently to help spread the word about their organization, and I agreed to help them out as I think they have a worthy goal that anime fans would love to hear about. The Flying Colors Foundation, is a 501(c)3 with the stated the goal of helping the anime industry by connecting Western fans with the anime production companies in Japan. I think I can safely say that most of us at one point or another would have loved to have been able to have their voice heard by the production companies. Whether it was to have a sequel made to their favorite show, or voice our complaints about or admiration of a particular anime.
A Voice for the International Anime Community
The anime market has been growing consistently for the last several years, pulling in a record 17.7 Billion USD last year. Of that 17.7 Billion a full 38% (6.79 Billion USD) came from the international market. Add to this that there are a record number of shows being produced each year, the industry is in no danger of failing anytime soon, in no small part due to the success with the international fans. Now you would think that by contributing more than a third of the industry’s revenue that the international fanbase would have some degree of impact on the industry, but sadly that is not the case. Unlike Hollywood, which takes into account the international market when making movies, (why do you think that there are 5 transformers movies, with another one due out this summer, despite not being blockbusters domestically?) the anime industry does not. It is because the movies do very well in the Asian market, especially China. This is also why the big chase scene in Avengers 2: Age of Ultron, takes place in Seoul, South Korea, to give a shout-out to the South Korean fans.
Of course there are some instances of Western fans having some influence in Japan, like the second season of Big O, or the Trigun movie, but these are few and far between, not to mention that said influence is debatable. Now before you say that this is all going to just be for American fans, the other influencers the group has asked for help hail from around the world like Canada and Australia, and heck you can probably count Mongolia due to my time spent teaching there. I also know some of the largest anime groups of Facebook are based in the Philippines and Malaysia. So I think it’s a great idea to try and grant a voice to the growing international community so that we can help improve the shows we love coming from Japan.
Their first survey had limited outreach and managed to poll 132,00 people, which is about the population of Guam and a place I would like to visit one day. The results of the survey were viewed over 650,000 times, and it was on the top 100 anime of all time. Working now on a larger outreach, the goal is to try and tackle questions like how does piracy affect merchandise sales, or which anime have the most super fans? The goal is to poll 200,000 anime fans and have the results viewed 1 million times. This survey will take place on March 15, 2018.
In addition to surveying the anime community, the Flying Colors Foundation also works to help several charitable groups, including Animator Supporters, Anime for Humanity, and Hyun’s Dojo. These groups work to help current and aspiring animators in the anime industry, as well as the anime community at large.
The final and perhaps most admirable goal is to develop relationships between the members of the international community and between the community and the anime industry itself. The foundation is going to do this through partnering with Japanese companies and organizations to share the knowledge collected through surveying the anime community. I for one will welcome any chance to have my voice heard by the anime industry.
Flying Colors Contact Information
Address- 2629 Foothill Blvd #285 La Crescenta, CA 91214
Website (launching March 1st, 2018)- www.flyingcolorsfoundation.org